Good morning!
Received an eMail from a good friend of mine, who's been onboard with IYN for nearly eight months; he's been working extra hours (60+ per week) just to keep the bills paid, and HE's TIRED (Amen, brother. Your schedule sounds like mine!), so he asked me about other ways how he can jumpstart his marketing efforts, as has decided to make some sacrifices on the monthly budget to enable himself to market Its Your Net, and to upgrade to a Premium Affiliate Plan, which is EXACTLY where your first marketing dollars should go, to tap into the huge advertising power of IYN's co-operative ad program.
He asked me about marketing with postcards (I've had some success in this area), also asked about good mailing lists and an inexpensive decent postcard design.
We've spoken for several hours over the past about marketing; we've had terrific conversations on one-to-one and mass communication techiques. He mentioned that there are many "marketing gurus" out there, and asked which ones are worth his trust.
So, which ones are worth YOUR trust?
Great question.
The answer may surpise you.
The guru you should trust... is YOU.
Lemme explain.
Them gurus out there get PAID for the advice they give you, which usually involves them selling THEIR stuff to you. You can see how they are gonna get paid, but for you? Not so much. There's a clear conflict-of-interest at work here, and it does NOT involve YOUR best interests. Capiche?
Your experiences (aka The School of Hard Knocks, aka Trial-and-Error) is one way to become a guru, but as we all know, mistakes are expensive (who has the money to make mistakes, these days?).
Still, there is a place you can go, where the best up-to-date and time-tested marketing practices (and tools) I've ever found have been distilled for you, "cooked-down" to what's absolutely essential for you to have marketing success, and they've never charged a dime for them. You can take all their knowledge and go run back to ANY other business in the world and apply them successfully.
From the comfort and privacy of your free virtual backoffice, the motherlode of successful marketing techniques and tools are yours for the taking.
It's a little place we call Its Your Net. Ken Stewart (CEO, Its Your Net) and Mary "Angel" McCammon (President and CFO, Its Your Net) have more experience in Internet Marketing than anyone else I know; they've made more mistakes AND had more successes in affilate marketing than virtually any of us will ever experience. They KNOW what works and what doesn't. I've had Ken call me on the phone, more than once, to tell me what he thought I was doing wrong, as well as what I was getting right; I've also had him scold me for marketing things the wrong way. I've never paid a dime for his advice, online or offline, and Ken and Angel have ALWAYS been right.
Bottom line: You learn what they show you in your free virtual backoffice at Its Your Net, and you will become the GURU, knowing what works and avoiding what don't WITHOUT all the costly mistakes.
Thanks to my good friend Cortney for the great eMail. What follows is the rest of my response to him, as well as anyone else interested in these additional techniques:
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Hey Cortney, Good to hear from you. Made some notes, based on your request (such good questions, that I'll probably put them on the blog today, as well:>):
Postcards: Vistaprint.com, or any low-priced printing outfit. Use one of their templates. Postcards are of limited use (response rate is about 1% on ISPs, and maybe 3 to 5% on bizopp seekers AT BEST, but there are 2 campaigns I might run, were I you; for the initial compaigns, I would order about 250 per campaign, but no more than 500, and direct them at the Mom-and-Pop ISPs, using something like this:
"ISP Owners: Incredibly Inexpensive UPGRADE from dial-up to UNLIMITED WIRELESS T1 speed INTERNET ACCESS, which RETAILS for only $19.95/mo, using your PRIVATE BRANDING.
With this upgrade, you are also able to offer:
-VOIP telephony to your T1 upgraded subscribers for only $9.95/mo RETAIL
-3D Virtual Reality Worlds, that allow you to 'walk inside your computer' and interact with others around the world.
-Digital Art like you've NEVER seen before."
Et cetera...
Then measure the response. One signup is okay, 2 is good; three or more, and you've hit a home run (and should be ordering more cards!).
I just put a request into ItsYourSupport.com this morning to determine if we can market GoGreen through these ISPs as well.
That would be huge, if we could, because if we can do with GoGreen what we're doing with ISPs on IYN with the commission splits, I say again, THAT WOULD BE HUGE.
Remember: You only need to sign one or more ISPs to get THOUSANDS of subscribers, as opposed to sending cards, or speaking to bizopp prospects one-at-a-time.
Hope you're still using BP Sender. Ebay usually has the best pricing, and I've got plenty of original adcopy you can swipe and customize. Just send an eMail and place 'Request AdCopy' in the subject line.
Multiple blogs also appear to be a powerful (and free) way to create virtual mini-sites in which you create useful content and keywords, links back to your IYN affiliate site or splash pages. You can also post IYN and GoGreen banners! Blogger from Google is amazing and gives you the opportunity to monetize your blog via Google Adsense.
I post banners on Backpage in the body of the message.
The other (2nd) postcard campaign I was thinking of: Use the OrangeLeads.com mailing addresses. You can get 7 names with addresses of INTERESTED bizopp seekers EVERY 2 minutes, for free.
Regards,
Kevin
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If you don't have one of Its Your Net's free websites and backoffices, get one!
Go right now to http://www.WiFidelity.T1.com or http://www.WindZap.com .
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